The Beginning
We were tired of trying product after product, each one promising results, but never quite delivering. For our skin. For our hair. And we weren’t alone. That’s when we realized: maybe the problem isn’t us. Maybe it’s the way beauty has been built. We started ADA HERBS in a tiny kitchen, with one goal — to make honest, natural products that actually help.
No labs. No investors. Just two sisters, some good plants, and a lot of late nights. No fillers. No harsh chemicals. No empty promises. Just formulas that respect your skin, your hair, and where you’re coming from.
The Philosophy
We don’t believe in miracle products or overnight fixes. We believe in formulas that work, for your skin, your hair, and your life. Clean beauty isn’t a trend, it’s personal. It’s the standard we’ve held ourselves to since day one.
At ADA HERBS, everything starts with a purpose, not a trend. We don’t follow fads. We follow what works. Because your skin and hair don’t need more products, they need better ones.
We use natural, organic plants, not lab-made fillers. If it doesn’t help your skin or hair, it doesn’t make it into our formulas. Because nature already knows what it’s doing, we just follow its lead.
No fake fragrance. No harsh chemicals. We don’t compromise to cut costs or chase trends, and we never will. Our promise is simple: safe, effective, and always honest.
We don’t make 10 versions of the same thing. We make a few products, and we make them really well. Because when something works, you don’t need more. You just need that one thing you can count on.
Meet the founders
behind ADA HERBS
Founder
Ada Kastrati
Founder
Mikena Cako
Our experience
The force behind 14+ years of experience in natural skin and hair care, backed by a background in chemical engineering, plant science, and product formulation.
It started in 2012, in a small apartment in Albania. Ada and Mikena were students, juggling lectures, jobs, and big dreams. Ada was deep in chemical engineering classes, mixing oils at home to restore her own hair. Mikena, the dreamer and planner, knew there was something more in those early blends.
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There was no lab. No investors. Not even labels. They bottled everything by hand, packed orders on the floor, and delivered them after school, sometimes on foot, sometimes by bus. Every jar, bottle went out with care, and every order carried hope. And the most incredible part?
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Some of those first customers still order from us today. They tell us how our formulas changed their routines, how they’ve never found anything like it, and they thank us again and again. That loyalty means everything.
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The formulas back then weren’t perfect. But they were made with real plants, real intention, and real love. And that was enough to start building trust. Back then, Albania didn’t have a single natural self-care brand, not even a small one.
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ADA HERBS became the first. Then the first in the region. And now, a name trusted across Europe. But growing wasn’t easy. When demand increased, they needed to scale. Labs ignored them. Others told them to compromise, add preservatives, swap out oils, use synthetics to cut costs.
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They said no. Again and again.
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It took years, but they found the right lab, in the South of France, known for its skincare heritage and precision. They signed on for one product.
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Now? They ship pallets of ADA HERBS across Europe, all made in France, without ever compromising their formulas.
Our Process
Every ADA HERBS product is developed and produced in South of France, a region known for its skincare expertise, precision, and strict EU cosmetic regulations. We work only with organic, traceable ingredients, certified by ECOCERT Greenlife. From cold-formulated oils to active extracts, everything we use comes from real plants, fruits, and botanicals, not from synthetic chemicals. Even the mild preservatives and bonding agents in our products are naturally derived from plants.
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We never test on animals, never use artificial colorants, and never include ingredients that don’t serve a clear purpose. Each batch is carefully tested, bottled in glass to preserve purity, and packed with the same intention we started with. This process takes more time, but it’s how we protect both your skin and the values we believe in.
What We Stand For
We don’t believe in harsh or reactive ingredients, and we don’t use them. No parabens, no synthetic fragrance, no alcohol, no aluminum, no SLS, no polyethylene, and no shortcuts. Only plant-based ingredients your skin actually understands.
Hair deserves the same respect as skin. That’s why we make sulfate-free, silicone-free, paraben-free products, with real oils and plant extracts that restore, protect, and strengthen over time. No residue, no coating. Just healthy, natural results.
We use recyclable cardboard boxes, kraft paper mailers, and protective wraps to ship every order safely and sustainably. Our in-store packaging? Kraft bags, refill pouches, and plantable thank-you cards with wildflower seeds, because care doesn’t stop at the product.
We don’t follow trends. We follow our values. Everything we make is crafted with intention, honesty, and respect, for your body, your time, and the planet. If you’ve read our homepage, you already know: we’re not here to sell hype, we’re here to do better.
What We Stand For
We don’t believe in harsh or reactive ingredients, and we don’t use them. No parabens, no synthetic fragrance, no alcohol, no aluminum, no SLS, no polyethylene, and no shortcuts. Only plant-based ingredients your skin actually understands.
Hair deserves the same respect as skin. That’s why we make sulfate-free, silicone-free, paraben-free products, with real oils and plant extracts that restore, protect, and strengthen over time. No residue, no coating. Just healthy, natural results.
We use recyclable cardboard boxes, kraft paper mailers, and protective wraps to ship every order safely and sustainably. Our in-store packaging? Kraft bags, refill pouches, and plantable thank-you cards with wildflower seeds, because care doesn’t stop at the product.
We don’t follow trends. We follow our values. Everything we make is crafted with intention, honesty, and respect, for your body, your time, and the planet. If you’ve read our homepage, you already know: we’re not here to sell hype, we’re here to do better.
