Born from Passion, Perfected through Innovation
In April 2012, two sisters with big dreams and an unshakable bond, Mikena and Ada, set out to change the world of beauty with ADA HERBS. Combining Ada’s expertise in chemical engineering and a lifelong passion for beauty, and Mikena’s sharp business acumen, they founded the first self-care products company of its kind in Albania.
Raised in a family that understood both the rewards and risks of entrepreneurship, they knew the journey wouldn’t be easy. But their vision was crystal clear—to create natural, high-quality products that truly work. The very first product, the OIL COMBINATION (the very 1st version of the Hair Oil Mask), was an instant hit. With its unique formula, it delivered incredible results like hair growth, scalp healing, and improved density. The sisters knew they were onto something special.
Driven by a desire to push boundaries, Ada and Mikena poured themselves into creating the HAIR OIL MASK—a game-changer in the world of hair care. Built on years of hands-on experience and innovation, the formula combined five powerful oils and delivered results that exceeded expectations (Today, the best-selling Hair Oil Mask features a blend of the top 10 organic oils for hair treatment, plus 100% plant-based Squalane as key ingredients. And that’s just the beginning—it’s also enriched with essential vitamins and other well-known natural ingredients that nourish, repair, and protect hair). Clients were amazed by how quickly their hair transformed, and the sisters knew their mission had only just begun.
As the brand grew, so did their ambitions. Recognizing the need for international standards, ADA HERBS expanded production to France—home to the world’s finest cosmetic formulations. Nestled in the heart of Provence, their products now carry the highest organic certifications, blending the artistry of French craftsmanship with their original Albanian roots.
In just 12 years, ADA HERBS has risen to the top of the European beauty scene, with features in prestigious publications like Vogue, GQ, Glamour, and Tatler. Their iconic products—like the best-selling ALOE VERA SERUM (now known as “The Green Goddess Serum”) and the reformulated HAIR OIL MASK—are a testament to their dedication and passion.
Today, ADA HERBS is more than just a beauty brand. It’s the realization of a dream, built by two sisters who believed in the power of nature and hard work. As they expand into the U.S. market, they invite you to discover their magic—products that don’t just deliver results but carry with them the sweet scent of dreams realized.
Our Story
What started in a tiny kitchen by two sisters with a dream is now a trusted beauty brand making waves across Europe—and now, finally, the U.S.
We are ADA HERBS—a small, family-owned brand rooted in passion, purpose, and plants. And this is our story.
The Beginning of a Dream
In 2012, as students in Albania, we (Ada and Mikena) found ourselves dreaming big between schoolwork and side jobs. Ada, a chemical engineer with a deep love for natural beauty, had begun mixing oils at home to solve her own hair struggles. Mikena, the business-minded sister, saw something more: a future.
We didn’t have funding, connections, or a lab. Just an idea—and the determination to bring it to life.
We started small. Really small. After school, we’d deliver our handmade products around the city ourselves. No staff, no shortcuts—just us, passion, and a mission to create honest, effective beauty products from nature.
The First in the Region
Back then, there was no natural self-care brand in Albania. Not just no major brand—literally, none. We became the first to launch a 100% natural beauty line in Albania, and eventually the entire region. That’s something we’re incredibly proud of.
Today, ADA HERBS offers over 38 products, from face serums, night creams, and lip balms to hair lotions, shampoos, deodorants, and our iconic Hair Oil Mask—all crafted with pure, natural, and organic ingredients.
Even our farming is certified organic. And every single formula? Still grounded in that same love for clean, powerful ingredients.
From One Contract to Full Production in France
The journey wasn’t easy. One of our biggest challenges was finding a lab that could match our standards: formulas free of synthetics, rooted in science, and fueled by plants.
It took years—and more “no”s than we could count—to find the right partner. We finally found our perfect match in the South of France, where skincare craftsmanship runs deep. But even then, we didn’t have the money to produce at scale.
We scraped together just enough to sign our very first contract—for just one product. Today, that same lab is helping us ship pallets of ADA HERBS products across Europe, all made in France and held to the highest international standards.
And we’ve never compromised: our formulas are close to 100% natural. Any remaining percentage is only due to natural-origin ingredients that ensure stability, safety, or performance. Nothing synthetic. Nothing unnecessary.
The Power of Belief
We’ve never had investors. We’re not a corporation. Just two sisters, still dreaming, still creating—still hands-on in every part of the process.
We believe in what we make. We’ve seen how it transforms hair, skin, and confidence. And now, after 12 years, we’re stepping into the U.S. with the same energy we started with—just a little more grown-up.
This has always been more than business. It’s personal. It’s about trust, nature, and never giving up—even when things are tough.
Made With Love. Backed by Nature. Powered by Real Results.
Our mission is to bring clean, effective beauty to people who care about what they put on their bodies—and into their lives.
Whether you’re here for the first time or have been with us since those early student-delivery days, thank you. We’re honored you’re here. And to our new friends in the U.S.: We can’t wait for you to try ADA HERBS for yourself.
Ada (Çako) Kastrati
Co-Founder
Chief Formulator
Mikena Çako
Co-Founder
Marketing Director
