In April 2012, two sisters with big dreams and an unshakable bond, Mikena and Ada, set out to change the world of beauty with ADA HERBS. Combining Ada’s expertise in chemical engineering and a lifelong passion for beauty, and Mikena’s sharp business acumen, they founded the first self-care products company of its kind in Albania.

Raised in a family that understood both the rewards and risks of entrepreneurship, they knew the journey wouldn’t be easy. But their vision was crystal clear—to create natural, high-quality products that truly work. The very first product, the OIL COMBINATION (the very 1st version of the Hair Oil Mask), was an instant hit. With its unique formula, it delivered incredible results like hair growth, scalp healing, and improved density. The sisters knew they were onto something special.

Driven by a desire to push boundaries, Ada and Mikena poured themselves into creating the HAIR OIL MASK—a game-changer in the world of hair care. Built on years of hands-on experience and innovation, the formula combined five powerful oils and delivered results that exceeded expectations (Today, the best-selling Hair Oil Mask features a blend of the top 10 organic oils for hair treatment, plus 100% plant-based Squalane as key ingredients. And that’s just the beginning—it’s also enriched with essential vitamins and other well-known natural ingredients that nourish, repair, and protect hair). Clients were amazed by how quickly their hair transformed, and the sisters knew their mission had only just begun.

As the brand grew, so did their ambitions. Recognizing the need for international standards, ADA HERBS expanded production to France—home to the world’s finest cosmetic formulations. Nestled in the heart of Provence, their products now carry the highest organic certifications, blending the artistry of French craftsmanship with their original Albanian roots.

In just 12 years, ADA HERBS has risen to the top of the European beauty scene, with features in prestigious publications like Vogue, GQ, Glamour, and Tatler. Their iconic products—like the best-selling ALOE VERA SERUM (now known as”The Green Goddess Serum”) and the reformulated HAIR OIL MASK—are a testament to their dedication and passion.

Today, ADA HERBS is more than just a beauty brand. It’s the realization of a dream, built by two sisters who believed in the power of nature and hard work. As they expand into the U.S. market, they invite you to discover their magic—products that don’t just deliver results but carry with them the sweet scent of dreams realized.